Franchise Glossary
General Manager
What is General Manager in franchising?
In a franchise context, the hired professional responsible for day-to-day operations of a franchise unit, typically in a semi-absentee or executive model structure. A qualified general manager allows the owner to step back from daily operations while the business continues to run. The cost of a general manager (salary, benefits, performance incentives) must be accounted for in the financial model. If Item 19 revenue figures do not support that cost, the semi-absentee claim is a marketing label, not an operational reality.