Franchise Glossary
Conversion Franchise
What is Conversion Franchise in franchising?
A model where an existing independent business converts to a franchise brand by adopting its systems, branding, and support infrastructure in exchange for fees and royalties. Common in home services, real estate, and cleaning. Conversion franchises allow the franchisor to grow quickly with owners who already have operational experience; they give independent business owners access to brand recognition and systems they would otherwise build themselves.