Franchise Glossary
Business Format Franchising
What is Business Format Franchising in franchising?
The model behind the vast majority of franchise opportunities. The franchisor licenses you not just a brand name and products but an entire system for running the business, including standardized operations, training programs, marketing strategies, technology platforms, and ongoing support. This is distinct from product distribution franchising (like auto dealerships or gas stations), where you sell a manufacturer's products but largely run the business your own way. Business format franchising offers more structure and support, but also more franchisor control.