The Corporate Escape Kit — Free Guide
The Financial Safety Nets
of Franchising vs. W2
Five sections on franchise economics, capital deployment, and what most corporate professionals don’t understand about their financial position until they do the math.
What’s Inside
The W2 Safety Net Myth
Why the stability most corporate professionals feel is more conditional than they think. What a W2 actually guarantees.
How Franchise Economics Reduce Risk
The asset-vs-faucet distinction, FDD transparency requirements, and why a $90k franchise compounds differently than a $180k salary.
The Capital Deployment Framework
What a $200k franchise actually costs out-of-pocket with SBA financing, the severance calculation most people miss, and the four questions to answer first.
Three Questions for Year Five
The questions every senior executive should answer before their runway narrows. Why the best candidates aren't people in crisis.
What a Good Advisor Actually Does
What the first conversation looks like with someone who earns nothing based on which franchise you choose.
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Waypoint advises VP, Director, and C-suite professionals exploring franchise ownership. The advisory is free to candidates. Kelsey is compensated by franchise brands only after a match is made, and only when she believes it’s the right fit.
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