# Franchise Industries & Categories

Honest, category-by-category guides to the main types of franchise, from Waypoint Franchise Advisors. Append `.md` to any category URL, or send `Accept: text/markdown`, to read it as markdown.

- [Home Services](https://www.waypointfranchise.com/industries/home-services.md) — Recurring, need-based demand with low real-estate overhead — and a heavy reliance on hiring.
- [Senior Care](https://www.waypointfranchise.com/industries/senior-care.md) — Backed by a clear demographic tailwind and mission-driven — with real caregiving and compliance demands.
- [Fitness & Wellness](https://www.waypointfranchise.com/industries/fitness-wellness.md) — Membership-driven and brand-forward — with real estate, build-out, and trend risk to weigh.
- [Food & Beverage](https://www.waypointfranchise.com/industries/food-and-beverage.md) — High brand recognition and customer volume — paired with the highest operational intensity.
- [B2B Services](https://www.waypointfranchise.com/industries/b2b-services.md) — Business-hours operations and recurring contracts — often a natural fit for corporate backgrounds.
- [Restoration](https://www.waypointfranchise.com/industries/restoration.md) — Non-discretionary, insurance-funded demand — with on-call response and certification demands.
- [Pet Care](https://www.waypointfranchise.com/industries/pet-care.md) — Repeat, relationship-driven demand from devoted owners — with staffing and facility realities.
- [Express Car Wash](https://www.waypointfranchise.com/industries/express-car-wash.md) — Recurring membership revenue and low labor — paired with high capital and real-estate dependence.